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Ministry of Foreign Affairs, together with CEOE, Spanish Chamber of Commerce and Forum of Renowned Spanish Brands, launch campaign 'Spain For Sure' to project Spain's image abroad

Thursday 18 June 2020

The Ministry of Foreign Affairs, European Union and Cooperation, together with the State Secretariat for Global Spain, the Forum of Renowned Spanish Brands, the Spanish Chamber of Commerce, and the Spanish Confederation of Business Organisations (Spanish acronym: CEOE), have just launched the 'Spain For Sure' campaign to project a positive image of Spain abroad after the very tough impact of the pandemic.

The aim of the campaign is to remind the world that such values as effort, resilience and, above all, reliability and safety, have remained and will continue to be steadfast despite the impact of the pandemic on our country. That Spain is a country that can be trusted, a country in which you can believe, and a safe country.

To express this, the campaign stars the faces of Spaniards who epitomise these values with which Spain identifies itself, and above all, who can take our image around the world as "Honorary Ambassadors of the Spain Brand", including Rafa Nadal, Pau Gasol, José Andrés, Isabel Coixet, Fernando Alonso, Ana Botín, María Blasco, Sara Baras, Ferrán Adriá, Andrés Iniesta, Edurne Pasabán, Valentín Fuster, the Roca brothers, Carolina Marín and Teresa Perales.

The presentation of the video at the Prado Museum was presided over by Their Majesties the King and King, who were accompanied by the Minister for Foreign Affairs, European Union and Cooperation, Arancha González, the Minister for Industry, Trade and Tourism, Reyes Maroto, the Minister for Culture and Sport, José María Rodríguez Uribes, the State Secretary for Global Spain, Manuel Muñíz, the President of the CEOE, Antonio Garamendi, the President of the Spanish Chamber of Commerce, José Luis Bonet, and the President of the Forum of Renowned Spanish Brands, Ignacio Osborne, among others.

The Prado Museum was chosen for the presentation of this video because it is emblematic of internationally recognised Spanish culture.

Aside from that, the aim is for the video to be broadcast around the world, backed by the different channels available to the promoters of the advert, plus other public institutions (ICEX, Turespaña and others) and private institutions, as well as by some of the main Spanish companies which have a great international projection.

Non official translation