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At the Digital Tourist 2020

Reyes Maroto announces new tools based on big data and digitalisation to reactivate tourism sector

Thursday 15 October 2020

For the minister, "this crisis underlined the need to have, now more than ever, indicators, data and information in real time to be able to predict scenarios and conduct, and implement, as the case may be, the right public policies and take early decisions".

During her speech, the minister also referred to a new tool - the Directory of Technological Solutions - available for Smart Tourist Destinations (Spanish acronym: DTI) which gathers together a series of technological solutions (products/services available in the national market), from specialised suppliers in this sector.

The aim of the directory is to facilitate access by Tourist Destinations to awareness of solutions and resources that can help improve their competitiveness, such that a meeting point is created between supply and demand. The tool is structured around five pillars that underpin the DTI methodology and is totally free of charge for companies.

At this time, 90 companies and 115 technological solutions make up the list, which range from solutions related to artificial intelligence, virtual assistants and data analysis systems, using marketing tools, CRM, video mapping, virtual reality, active listening and web design, and others related to efficient water management, air quality, energy and waste.

The minister also highlighted the project known as Smart Tourism that aims to speed up the digital transformation of tourism activity within the framework of the Digital Spain 2025 Agenda.

According to Reyes Maroto, these initiatives "seek to maintain Spain's competitive leadership in a global market, increase the contribution from tourism to the digital economy and enhance the resilience of tourism activity, improving health and safety, sustainability, the quality of public tourism services and digitalisation and increase the productivity of the tourism business fabric".

The minister pointed out that the Smart Tourist Destinations Network is key to Spain's tourism strategy, since in little over two years this has become a key element in supporting the conversion of destinations, fostering cohesion, the exchange of good practices and harnessing synergies among the 198 members that form part of the network and the sector.

Lastly, the minister stated that we must convert the dual digital and ecological transition into an opportunity to remain the world's most competitive country in tourism.

"The government has been working very hard to attend to urgent and important matters. It was urgent to protect the business fabric and workers, to which end we approved an ambitious action plan, and what is important now is to reactivate the tourism sector by incorporating digitalisation and sustainability in our tourism system as drivers to enhance our competitiveness", she stated.

Plenary Committee of DTI Network

The Plenary Committee of the DTI Network will meet within the framework of the Digital Tourist, which will approve the incorporation of 19 new members - seven institutions and 12 companies, to raise the total number of members to 198: 119 destinations, 31 institutions and 48 companies.

The new institutions include the Tourism Board, Basquetour, the Development Society of Santa Cruz de Tenerife, the Tourism Consortium of Son Servera and Sant Llorenç des Cardassar, the Spanish Association of Business Consultants, the Spanish Ecotourism Association (Spanish acronym: AEE) and Apadrina un Olivo [Sponsor an Olive Tree].

While the new collaborating companies that have signed up to the Network are AnySolution, Discoolver World, Hotels Quality, Interactive System Developers, Ok Located, Olocip 11, Play & Go Experience, Puntodis Accesible Solutions in Sign Writing, Sismotur, SemanticBots, Wifclub Experience and Tourism Data Driven Solutions.

More than 220 attendees from 160 organisations, between destinations, institutions and companies will take part by video-conference in the Committee meeting.

Non official translation